Why WordPress is Costing You Sales

WordPress powers over 40% of the web, but that doesn't mean it's the best choice for your business. In fact, for many companies, WordPress is actively costing them sales.

The Speed Problem

The average WordPress site loads in 3-5 seconds. Research shows that:

• A 1-second delay reduces conversions by 7%
• 40% of users abandon sites that take more than 3 seconds to load
• Every 100ms of delay costs Amazon 1% in sales

Why WordPress is Slow

WordPress wasn't built for speed. It suffers from:

• Database queries on every page load
• Bloated plugin ecosystems
• Server-side rendering overhead
• Poor image optimization by default

The Modern Alternative

Static site generators like Astro deliver:

• 0.8 second average load times
• 100/100 Lighthouse scores
• No database overhead
• Built-in image optimization

If you're serious about conversions, it's time to move beyond WordPress.